How to Build a Profitable Online Course Business From Scratch & Sell it
on
Get the exact system I used to start making passive income with my online course without endlessly posting on social media, booking dreaded sales calls, or planning big launches.
autopilot
Hey there!
My name is Heather Matson
Making Money Online & Being All Things “Mom” Is A Real
& for as long as I can remember, I’ve dreamed of building an income from home without sacrificing time with my kids.
Because let’s be honest—they’re only little once.
I craved a career that didn’t force me to choose between being a present mom and making money. A life where I could pay the bills, book those much needed family vacations, and maybe even breathe a little easier knowing we had enough left over to feel comfortable.
But that wasn’t my reality.
I was stuck in a salon business I had grown to absolutely loathe.
And the worst part? I had to trade my time—those sweet, fleeting moments with my babies—for money.
As my kids got older and my responsibilities as a wife and mother grew, the harder it became to balance it all and still feel sane at the end of the day. My schedule barely allowed me to work two days a week, and without childcare, even that felt impossible.
& let’s face it—two days a week doesn’t make a full-time income.
And it certainly doesn’t feel like freedom.
The world shut down—and so did my ability to earn an income.
It was literally ripped from my hands
I went from scraping by with two days of work to having zero options.
I was forced to stay home… and at NO WILL of my own.
& it wasn't in the freeing, empowered way I had always dreamed of. It was financially terrifying.
I had always dreamed of quitting the job I dreaded and finally creating a life where I got to call the damn shots...
A life with more time for my husband.
More time for my children.
More space for the things I love and all the unseen duties that come with being a mom.
Because let’s be honest—there’s never enough time in the day.
And trying to “do it all” without losing your shi*t?... Nearly impossible.
Time is our most precious resource.
And once it’s gone… we don’t get it back.
I knew deep in my soul that life had to be more than just this cycle of obligation, exhaustion, and sacrifice.
But in the middle of that global standstill, I faced a completely new reality. I was left with no choice but to sit, wait, and struggle—while the government dictated my ability to earn.
& I couldn't do a thing about it...
That’s when it hit me hard: all the fear... the disappointment... it created a burning desire deep within myself to make a change in my life.
If I didn’t take back control, someone else would always have it.
And I couldn’t live like that anymore.
So, I turned to the online world.
I started building my first online business—wide-eyed, determined, and completely unsure of what I was doing.
I poured everything I had into it…
But for three long years, nothing worked.
I spent money we didn’t have.
I posted products. I shared my heart. I put everything I had into it.
And heard nothing but silence.
No sales. No traction.
Just exhaustion and disappointment.
I followed all the gurus.
I tried all the “proven systems.”
You know... the endless posting on social media, the big launches, and the sales calls that were just completely dreadful to me.
And in the end, I was left with a drained spirit and a more empty wallet.
But even in the struggle, I knew I was heading in the right direction.
Something deep inside told me...
“This is what I’m meant to do… I just need to figure out how to do it, and do it my way. A way that doesn't require blood, sweat, and tears”
Because if 2020 taught me anything, it’s that nothing is promised—
And your ability to make money should NEVER be in someone else’s hands.
& through every painful trial and lesson, I discovered how to build an online business that actually works—
In a way that fits my life as a busy mom. One that doesn’t require the exhausting social media posting, launches, or sales calls. And to top it all off... it doesn't require a big budget, or me quitting my 9-5 job (just yet) as I worked through it.
Then happened.
2020
Let's be real.
B-WORD.
I wasted time and money on things that didn’t really matter.
I kept forcing myself to show up on social media.
I didn’t know how to create content that actually resonated.
I didn’t actually understand how passive income worked.
I followed all the “gurus” making big promises that didn’t work for me.
I bought all the domains, templates, and courses. I was doing what I thought I was supposed to do… the social media posting, sales calls with prospects, and launching my course. But none of it aligned with the kind of business I truly wanted to build.
I even spent thousands on Facebook ads, only to hear crickets.
I didn’t realize that clarity was everything. I didn’t yet understand the power of building a business that felt aligned with my values, my goals, and me. And because of that, my audience was confused, too. They didn’t know what I stood for—because honestly, neither did I yet.
Yes, I know that some people find success with social media.
But for me? I’m an introvert.
Showing up every day just to “be visible” felt exhausting and unnatural.
I didn’t want to live online—I wanted to live in real life, with my family, doing things that mattered to me. I wanted to post when I felt inspired, not when I wasn't.
So I stopped.
And instead, I simplified.
I learned how to create something once—and let it work for me again and again… on autopilot.
I spent hours brainstorming, creating posts, filming videos—hoping something would catch on.
But deep down, even I wasn’t engaged by what I was putting out.
So, how could I expect others to be?
Eventually, I discovered a more introvert-friendly way to create and share my content—something that actually felt good to share and was true to who I am.
I was posting. I was blogging.
But I didn’t understand why or how those things led to income.
And affiliate marketing? It felt completely dreadful to me. Plus, it doesn't create an authentic audience.
I wanted more than commissions—I wanted to build something real.
Something that reflected my voice and gave me a true connection with the people I was meant to serve.
Turns out… there is a way to build income and authenticity. You really can grow an audience that knows you, likes you, and trusts you—without compromising who you are.
I invested over $10,000 in courses & programs that promised my success…
…but what I got was confusion, exhaustion, disappointment, and an empty wallet.
I was tired of trying to force someone else’s strategy to work for my life.
I didn’t know how to build a business that truly aligned with who I was.
So I kept forcing strategies that didn’t fit—doing things that drained me and took me even further away from the life I was trying to create.
But eventually… I stopped forcing.
I stopped pretending.
And during my second attempt at an online business, I made the shift.
I got clear. I got aligned.
And everything started to change.
I Made A Lot of Mistakes In The
beginning
I scrapped my first online business idea—whatever it even was.
It just never aligned with the vision I had in my heart.
I let go of all the noise, wiped the slate clean, and gave myself permission to build something that felt fully me.
Because here's what I finally realized:
We’re allowed to do business our own way.
We don’t have to copy what everyone else is doing. In fact, we shouldn’t.
So I took my knowledge—my passions… and I turned it into an online course.
I built a simple funnel—one that allowed me to create something once and let it keep working for me behind the scenes. No social media posting. No sales calls. No launching. Just an evergreen money-making machine.
One that would work even while I was unplugged… spending time with my family.
And then something amazing happened.
Within just one week…
I made my first sale.
Then I made another. And another.
After what felt like an eternity of trying and failing… it finally happened.
It might not have been much to brag about on paper.
But to me?
It was everything.
I was ecstatic. Proud.
It felt like my dream was finally coming to life.
My husband was even astonished and called me while he was at work to congratulate me.
I was shaking from excitement...
Because I couldn’t believe it either.
That was my *pinch* me moment.
And within the first week… I had made $600.
You can take your passions, your experiences, your knowledge—and grow them into an online course business with limitless potential... all on autopilot!
And you don’t have to be glued to social media to make it happen.
You just need the right path… one that’s built around you.
I’m sharing this because I want you to see what’s possible.
From Disappointment to
hope
Now, My mission is to help women turn their passions, knowledge, or expertise into a thriving online course business—so they can create more time, freedom, and space for the things they truly love.
You’re feeling burnt out from your daily grind, just waiting for the day you can finally leave it all behind for something better.
You love the idea of turning your passions into an online business, but you really don’t know where to start.
You love the idea of an online course business, but you have no clue what to teach—or how to actually make money doing it.
Tell me if this feels like
you
Maybe you're working full-time in a job you completely hate. You’re tired of trading your precious time for money, and you're over the “normal” hustle and bustle of life.
You’re craving freedom—to live a life you love and create the income you desire.
You see all the successful people online promising that their $2K course will help you build a business, but you’re unsure if it’ll actually work for you. And honestly? You’re scared to invest that much money into the unknown.
Well, let me tell you—you don’t need to buy a $2K course to be successful. Just because it’s expensive doesn’t mean it’s more effective.
Online courses are an amazing way to make money online, and the way I teach it (at a small fraction of the cost) won’t leave you thousands in debt. I’ll show you a budget-friendly route that works.
Maybe you’re not super confident speaking, don’t love the idea of being on camera, and you’re thinking, “I’m not even an expert in anything!”
Well, guess what, my friend? Neither was I.
But I can help you turn your passions—one that aligns with who you truly are, and turn it into a money-making machine that works for you on autopilot—even while you sleep!
- You built your online course business in just a few weeks—*and it was way easier than you thought!
- Your online course has been live for a few weeks—and it's already generating income while you're off doing the things you love and spending time with your precious family.
- You’re heading down the path to finally ditch that job you hate (with a passion).
You're ready. You sit down to get going on your business, and this time… you know exactly what to do—step by step, piece by piece. And the best part? You're actually having fun doing it. Your course is now ready to launch and bring in income on autopilot!
Just imagine how much more fulfilling life could be if you created passive income from one product and continued to reap the benefits month after month. For me, it was life-changing—I went from struggling financially and living in debt to finally getting ahead… with plenty left over for the fun stuff.
You've built your online course business. You’ve created a money-making funnel that’s completely replaced your monthly income. And now? You realize it’s finally safe to walk away from that 9-5 that’s drained so much of your time, energy, and joy.
It’s a gamechanger—you finally have the time to spend doing the things you love. You're soaking up moments with your family, taking that much-needed vacation, and actually living the life you once thought was only possible in your dreams.
And let me tell ya…
You can build the business of your dreams!
Yes! I’m Ready To Build My Course!
No more piecing it all together yourself…
No wasting money on things you don’t need…
No needing to be tech-savvy…
And no constant pressure to show up on social media.
Sign Me Up For Only $27 TODAY!!
The simple, step-by-step guide for aspiring course creators who want to turn their passions, knowledge, or expertise into a profitable online course business—and start generating income on autopilot.
Introducing...
Mindset
Mindset training with tools to identify and overcome mental blocks.
Build the confidence and mental clarity to pursue your goals without fear or hesitation, setting the foundation for your course creation journey.
LIFETIME ACCESS to the 6 Actionable Modules Covering Everything from Mindset to Marketing
You’ll learn everything you need to go from having no course idea to launching a profitable course, even with a small budget. Each module is carefully designed to guide you through every stage of course creation, making the process simple and stress-free.
Picking Your Perfect Seed
Step-by-step guidance on selecting your course niche.
Avoid the frustration of choosing the wrong topic. You’ll discover a niche that aligns with your passion and ensures profitability from day one.
Sowing With A Great Brand
Tutorials on creating the perfect branding
(colors, fonts, etc.).
Save time and stress by effortlessly designing a brand that attracts your ideal audience and stands out from competitors.
Grow with The Essentials
In-depth tutorials on essential platforms
(Showit, ConvertKit, Thrivecart).
You’ll feel empowered and tech-savvy, setting up the core tools for your online course with ease, without needing to hire experts.
Cultivating Through the Art Of Online Teaching
Comprehensive guidance on recording and presenting your course content (video, audio, and workbooks).
Feel confident teaching your material by learning how to create professional-quality presentations, even if you're new to technology, ensuring your content shines.
Branching Out
Training on effective marketing strategies and funnels (Facebook Ads, Pinterest, YouTube) PLUS investment mindset coaching to develop long-term growth.
Take the guesswork out of marketing your course with easy-to-follow strategies, so you can attract your ideal audience without feeling overwhelmed by advertising options. You’ll adopt a business growth mindset that helps you make wise, confident decisions about where to invest in your course's future success, ensuring sustainable income.
Here's what you get in Course Roots:
And go deeper into each module...
Let's break it down now
- Identify and Clear Mental Blocks: Recognize what’s holding you back and learn how to overcome limiting beliefs so you can move forward with confidence.
- Embrace the Power of Possibility: Shift your mindset from doubt to knowing that anything is possible with the right approach and effort.
- Get Inspired: Dive into curated books and podcasts to help you stay motivated and develop a strong entrepreneurial mindset.
- Niche Research: Learn how to identify profitable niches and confirm demand through market research.
- Identify Your Passion: Explore your own interests and experiences to discover a course topic that aligns with your skills and excites you.
- Define Your Ideal Client: Get into the mindset of your ideal audience so you can create a course tailored to their needs.
- Colors and Fonts: Discover the psychology behind colors and fonts and how to choose the right ones to connect with your ideal client.
- Canva Tutorials: Learn how to easily create branded materials using Canva, from logos to slide presentations.
- Domain & Branding Setup: Set up your domain and branding essentials without the stress, ensuring a professional online presence.
- Showit Tutorials: Build and customize your website using Showit’s beginner-friendly platform.
- ConvertKit Tutorials: Master email marketing basics with ConvertKit, from setting up sequences to creating landing pages.
- Thrivecart Setup: Learn how to set up your online course and your cart system to sell your course, so you can confidently accept payments and manage transactions.
- Zoom & Canva for Presentations: Discover how to create professional slide decks and record your presentations using Zoom.
- Talking Head Video Tips: Learn the art of delivering engaging talking-head videos to build rapport with your students.
- Workbooks and PDFs: Create fillable workbooks that add value and enhance the learning experience for your students.
- Investment Mindset: Develop the right mindset for investing in your course’s growth, from advertising to outsourcing.
- Marketing Language: Learn how to craft compelling marketing copy that speaks to your ideal audience and drives conversions.
- Sales Funnels & Advertising: Get an introduction to various sales funnels and advertising platforms (Facebook Ads, Pinterest) to grow your reach and increase sales.
Module 1: Mindset - Preparing the Soil for Success
Module 2: Picking Your Perfect Seed - Choosing Your Course Niche
Module 3: Sowing With a Great Brand - Branding Basics for Course Creators
Module 4: Grow With the Essentials - Setting Up Your Course Systems
Module 5: Cultivating Through the Art of Online Teaching - Delivering Your Course
Module 6: Branching Out - Marketing and Scaling Your Course
Plus, extra resources!
Check Out this sneak peak into Course Roots!
Oh Shoot!
How could I forget the bonuses??
Plan your long-term, monthly, and daily goals for the week with a printable PDF, providing a space to write down your thoughts and track your progress week by week.
Boost your self-confidence and foster a positive mindset throughout your journey with daily affirmations.
A guideline to follow so that you can grasp your ideal client’s attention and make the sales!
Who is this course for?
Whether you're clocking in at a full-time job, staying home with the kids, or juggling school and life, this course is designed to fit into your schedule. You’ll learn how to build a simple evergreen funnel at your own pace—so you can set up your course once and start generating income while you sleep!
Whether you’ve started your online course or not, this program will walk you through every step—from picking your perfect niche all the way to a completed, ready-to-sell course. I’ll show you how to build your course from the ground up with ease and simplicity.
This Is Not for You If…
While this course makes it super simple (that even a beginner could do it), it still requires time, commitment, and action on your part. I’ll give you the step-by-step tools to create your online course business from scratch and start generating passive income—but taking that first step (and sticking with it) is up to you.
This course is for people who truly believe that the life they’ve been dreaming of is possible. If you don’t believe in your ability to succeed, it’s going to be hard to follow through. A big part of building an online business is having the faith that it can work for you.
How it Works
You will get immediate access to the 6 module course as soon as you purchase. You will see the link for immediate access, along with a confirmation email from me.
You'll get three bonuses to help accelerate your growth.
You’ve waited long enough—let’s build your online course business and create the life you’ve been dreaming of!
Im Ready!
Join today For the low price of $27!!
What happens after I enroll?
Once enrolled, you'll have full, lifetime access (including any upgrades) to the course! You will receive a link for instant access, along with a welcome email from me that includes instructions on how to get started. You can begin learning and creating right away!
How soon will I see results?
Results depend on the effort you put in! If you dive into the materials and take action, you can start making progress as soon as you're ready. Creating an online course is a big step, and with consistent focus, you can see tangible results sooner than you think!
How much will I need to invest to start my business?
I use Showit ($30/month), ConvertKit ($30/month), Thrivecart (one-time fee of $690 for lifetime access), and Canva Pro ($12/month) to build my courses. I chose these platforms because they offer a balance of affordability and professional quality. While there are other options available, this is the most cost-effective way I've found to create a stunning course without breaking the bank.
Why should I learn from you?
I’ve been exactly where you are! As a mom with limited time and money, I know how challenging it is to find cost-effective solutions. I invested over $10k in various programs before figuring out a streamlined, budget-friendly approach, which I've distilled into this course so you don't have to go through the same financial struggle. With Course Roots, you’re getting all my knowledge at a fraction of the price I paid.
Do I have to be a mom to take this course?
Absolutely not! While Course Roots is designed with moms in mind, the strategies apply to anyone wanting to create a profitable online course. Whether you're a busy professional, a stay-at-home parent, or just someone who wants to start an online business, this course is for you.
How long will I have access to the course?
You will have lifetime access to all the materials in Course Roots! This means you can learn at your own pace and revisit the content anytime you need a refresher.
Do you offer refunds?
Yes! I offer a 7-Day Risk-Free Guarantee. I want you to feel confident in your decision to join Course Roots. That’s why you have a full 7 days to dive in, explore the course, and decide if it’s the right fit for you. If you find it’s not what you expected (which I'm sure will not be that case), simply reach out within 7 days for a full refund—no risk, just a great opportunity to start your course creation journey without any financial worries!
[See full terms & conditions at checkout]
Is this course suitable for complete beginners?
Yes! You don’t need prior experience with course creation or tech. I’ll walk you through every step, from mindset to marketing, in a clear, simplified way.
faq
And I am the Founder of Course Roots
My name is Heather
hey there!
I'm a passionate advocate for women who want to build a life of freedom while raising their children. I understand the struggle of juggling motherhood with the desire to contribute financially—I’ve been there. My mission is to empower women like you to create sustainable income through online courses without sacrificing the precious time you have with your family.
I remember feeling overwhelmed by bills and debt, all while longing to be present with my children. When I discovered the world of online courses, I saw a path to financial freedom that aligned with my values. After putting in the work and making my first sale, I knew I had found a way to balance motherhood and income.
Now, I’m here to help you achieve the same. This isn’t just about making money—it’s about creating the life you and your family deserve.
